PRODUCTION DESIGN
PLAY OUT
EDITORIAL ARCHITECTURE
ATMOSPHERE/
Edit./About.We/
BUILDING CULTURE
AROUND IDENTITY
The KEYWORDS builds the conceptual atmosphere around identities, shaping the language, references
and relationships through which
an idea becomes recognizable
and culture takes form.
The art of anticipating how
an idea will be perceived.​
BOARDING THE FUTURE
REQUIRES CONCEPTUAL TOOLS.
KEYWORDS BOARD
Defines the conceptual territory.
PROMPTS BOARD
Drives creative production.
SHARE BOARD
Fosters feedback and exchange
within the community.
ECOSYSTEM WORKFLOW
EDITORIAL ARCHITECTURE.
PRODUCTION DESIGN
KEYWORDS BOARD
PROMPTS BOARD
Three BOARDS. One connected system.
From the from concept to cultural circulation.
Board # 01
Board # 02
PLAY OUT
SHARE BOARD
Board # 03
Every intervention begins
with Editorial Architecture:
a system of concepts, relationships,
and keywords that establishes identity, language, and direction.
EDITORIAL
ARCHITECTURE
Resources, Keywords, and Profile
are the coordinates of Editorial Architecture: what remains recognizable as formats, technologies,
and contexts change.
The keywords define
a conceptual territory
Board #01
KEYWORDS BOARD
Keywords build identity.
They are the DNA of Editorial Architecture.
/ Keywords /
RESOURSES / KEYWORDS / PROFILE
/ Identity /
/ Territory
Production Design translates architecture into instructions. The prompt organizes, prioritizes, and activates ideas, turning them into systems, objects, spaces, interfaces, and experiences.
PRODUCTION
DESIGN
The Prompt transforms an idea into a tangible experience.
Board #02
PROMPT BOARD
A concept becomes a sequence.
A sequence becomes a production.
A production becomes reality
Webbing / Apping / Blogging /
/ Prompts /
/ Instructions /
The sequence of instructions is the DNA of Production Design.
It organizes resources, prioritizes concepts and configures the actions required to bring an idea to life.
/ Materialization /
PLAY
OUT
An idea enters the public sphere through a platform, a screen, a space, a publication, an object, an event or any other Play Out format.
SHARE
ACTIVATES COMMUNITY.
Board #03
SHARE BOARD
The format creates the encounter.
The encounter activates the community.
The community expands the culture.
Timing / Profile - Content / Device - Vision / Mision
/ Share /
/ Community /
Play Out puts production into circulation. Share is the moment when an idea encounters users, followers, and spectators, opening up a space for participation, exchange, and cultural production.
/ Culture /
Around the universe
Marambiokeywords
THE POWER
OF NAMING
NAMING IS BUILDING
TERRITORY.
A name gives an idea a place in the world.
It establishes a reference, creates relationships and opens a field of meaning.
Naming shapes the language through which
a community thinks, recognizes itself and builds its identity.
/ Naming /
/ Language /
/ Identity /
KEYWORDS
ARE COORDENATES.
Hackaton ICBC
El desafio de la continuidad
Fire was an idea,
an action and a revolution.
It transformed the way humans inhabited the world.
The same principle drives Production Design.
Editorial Architecture defines what to say.
Production Design
defines the sequence of instructions.
The Prompt designs the response.
FIRE IS THE
FIRST PROMPT
BEFORE THE PROMPT,
THE INSTRUCTION EXISTS.
/ Fire /
/ Secuence /
PROMPT CONNECTS
THINKING AND PRODUCTION.
/ Action /
PRODUCTION
DESIGN
Herederos del Cambio
Miniserie 18 episodios
Entrevistas a CEOs Globales
PLAY
OUT
SHARE IS
TIMMING
THE FORMAT IS THE ACCESS POINT TO THE COMMUNITY
Device. Espace. Screen. Book. Escene. Platform. anticipa la asimilacion de la escena del user.
Play Out anticipates how users encounter, interpret and inhabit a scene. It organizes the conditions for an idea to reach its community, become part of its experience and expand into culture.
Torneos
Final Copa Argentina
/ Format /
/ Access /
INTERACTION
IS FEEDBACK
Share
Play Out
/ Community /
Thnks!
